Bachelor’s Degree in Brand Management and Branding

Mise à jour le 01/07/2024

École Supérieure des Établissements Touristiques et Hôtellerie

Presentation

The Bachelor in Brand Management and Branding (GM) at ESETH is a qualification registered with the RNCP at Level 6. Its aim is to train hybrid profiles capable of learning how to build, manage and protect the identity of a company or product in a competitive environment.

This programme is perfectly suited to the needs of managers responsible for brand management, who are seeking creative, passionate, curious and motivated collaborators.

The ESETH Bachelor in GM enables you to become highly operational from your first professional experience or to continue your studies in a Bac+4/5 cycle. Courses, conferences, masterclasses and business games are delivered by professionals who are experts in their respective fields.

You will also benefit from connections with our network of premium partner companies to undertake your work-study placement.

Further Studies

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Skill block

Students entering the first year of the Master’s programme are required to validate all skills blocks

Référent handicap

Pour toute situation de handicap veuillez contacter le référent handicap :

Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com

This programme does not offer any equivalences or transfer pathways

Programme objectives

The Bachelor in Brand Management and Branding (GM) at ESETH is a state-recognised qualification at Level 6 that aims to achieve the following objectives:

Define the brand’s mission, vision, values and promise
Learn to differentiate a brand from its competitors to secure a unique position in the consumer’s mind
Create a coherent and emotional brand narrative
Oversee the creation of visual identity guidelines, packaging and communication materials
Align pricing, product and distribution with the desired brand image
Ensure that every touchpoint (store, website, customer service) reflects the brand image
Learn to manage the brand’s voice across different platforms
Know how to protect the brand’s reputation in the event of a “bad buzz”
Identify and collaborate with relevant brand ambassadors
Analyse brand awareness (spontaneous and aided)
Interpret consumer trends and purchasing behaviours
Monitor market movements to adapt strategy in real time

Prerequisites

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Brand Management and Branding at ESETH is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Duration

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Funding

The work-study contract: the company covers the tuition fees on behalf of the student.
The Individual Training Leave (CIF).
Individual Training Support (AIF), if you are a job seeker.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in several instalments.

Career Opportunities

Junior Brand Manager
Strategic Planner
Brand Identity Consultant
Content Manager / Brand Content Specialist
Social Media & Influence Manager
Copywriter
Design & Packaging Project Manager
Brand Experience Manager
Brand Equity Analyst
Product Manager

Programme

1ST AND 2ND YEAR

The GM programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Collaborative Tools Management
Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Visual Identity and Graphic Charter
Brand Platform and DNA
Brand Storytelling and Narration
Fundamentals of Fashion Marketing
Internship (Optional)

3RD YEAR

The GM programme in the specialisation year is organised around two (2) axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

Packaging and Product Design
Brand Architecture
Brand Equity and Valorisation
Influence Marketing

Semester 2:

Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Compulsory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of Competency Blocks:

Block 1: Coordinate and Improve the Commercial Activity of the Retail Establishment
Block 2: Contribute to the Strategic Directions of the Brand and Optimise the Economic Performance of the Retail Establishment
Block 3: Manage the Employees of the Retail Establishment

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/