ESETH

  • admissions@eseth-bs.fr / contact@eseth-bs.fr
  • (+33) 01 60 05 58 30 / 07 45 25 02 70
Facebook Twitter Youtube
espace en ligne
Menu

Bachelor’s Degree in Business Management

Mise à jour le 01/07/2024
École Supérieure des Établissements Touristiques et Hôtellerie

Presentation

The Bachelor in Commercial Management (GC) at ESETH is a qualification registered with the RNCP at Level 6. Its objective is to transform students into sales and operational management professionals capable of leading a commercial strategy from A to Z.

This programme is perfectly suited to the needs of managers responsible for steering commercial strategy, who are looking for creative, passionate, curious and motivated collaborators.

The ESETH Bachelor in GC enables students to become highly operational from their first professional experience or to continue their studies in a Bac+4/5 cycle. Courses, conferences, masterclasses and business games are delivered by professionals who are experts in their respective fields.

Students will also benefit from connections with our network of premium partner companies to undertake their work-study placement (alternance).

happy-young-university-students-friends-studying-with-books-at-university.jpg

Further Studies

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Skill block

Students entering the first year of the Master’s programme are required to validate all skills blocks

Référent handicap

Pour toute situation de handicap veuillez contacter le référent handicap :

  • Référent handicap : Stéphane NOAH
  • Téléphone : 06 61 40 03 53
  • Mail : Stephanenoah2019@gmail.com

This programme does not offer any equivalences or transfer pathways

Programme objectives

The Bachelor in Commercial Management (GC) at ESETH is a state-recognised qualification at Level 6 that aims to achieve the following objectives:

  • Learn how to conduct sales meetings in B2B (Business to Business) and B2C (Business to Consumer) contexts

  • Know how to implement CRM (Customer Relationship Management) tools to maintain long-term customer relationships

  • Master modern techniques (social selling, phoning, marketing automation) to acquire new accounts

  • Interpret key performance indicators (KPIs) such as average basket size, conversion rate, or gross margin

  • Establish sales forecasts and ensure the profitability of implemented actions

  • Know how to report activities to management in a clear, concise and visual way

  • Analyse competition and market trends to identify growth opportunities

  • Translate the company’s strategy into concrete objectives and field actions

  • Contribute to the promotion of the offer (events, digital marketing, sales materials)

  • Understand how to onboard and develop the skills of team members

  • Know how to motivate a sales force and set individual and collective targets

  • Acquire the legal foundations necessary to manage sales contracts and supervise team activities

Prerequisites

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Commercial Management at ESETH is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Duration

DURATION OF STUDIES:

  • 3 years for students holding a Baccalaureate or an equivalent qualification
  • Work-study programme available from the third year onwards

Admission Procedures and Deadlines

Access deadlines

  • Applications for the September 2025 intake are open from 1 March to 20 September 2025.
  • Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

  • By the employer,
  • At the employee’s initiative, with their employer’s agreement,
  • By a student or their legal guardian
  • Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Funding

  • The work-study contract: the company covers the tuition fees on behalf of the student.
  • The Individual Training Leave (CIF).
  • Individual Training Support (AIF), if you are a job seeker.
  • Personal funding through a student job or a bank loan.
  • You have the option to pay your tuition fees in several instalments.

Career Opportunities

  • Business Manager

  • Sales Representative

  • Business Developer

  • Technical Sales Representative

  • Key Account Manager (KAM)

  • Sales Executive

  • Retail Manager

  • Sales Officer

  • Project Officer

  • Business Development Consultant

Programme

1ST AND 2ND YEAR

The GC programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

  • Humanities

  • Economic Concepts and Current Affairs

  • Law – Moot Court

  • Business Management and Enterprise Projects

  • Human Resources Administration

  • Collaborative Tools Management

  • Management and Operations

  • Marketing Analysis and Customer Experience

Semester 2:

  • Start-up and Entrepreneurship

  • Negotiation Techniques

  • Business English

  • Introduction to Accounting Processes

  • Corporate Commercial Strategies

  • Fundamentals of Management Control

  • Business Intelligence and Strategic Monitoring

  • Influence and Lobbying Strategies

  • Internship (Optional)

3RD YEAR

The GC programme in the specialisation year is organised around two (2) axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

  • Logistics & Supply Chain

  • Negotiation Techniques and Customer Experience

  • Stock and Inventory Management

  • International Management and Trade

Semester 2:

  • Commercial Law

  • Marketing & Webmarketing Strategy

  • Commercial Operations Management

  • KPIs and Performance Analysis

  • Internship (Compulsory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of Competency Blocks:

  • Block 1: Coordinate and Improve the Commercial Activity of the Retail Establishment

  • Block 2: Contribute to the Strategic Directions of the Brand and Optimise the Economic Performance of the Retail Establishment

  • Block 3: Manage the Employees of the Retail Establishment

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/

Download the Brochure
DOWNLOAD THE REGISTRATION FORM
Retour en haut