Bachelor’s Degree in Hotel and Tourism Marketing

Mise à jour le 01/07/2024

École Supérieure des Établissements Touristiques et Hôtellerie

Presentation

The Bachelor in Hotel and Tourism Marketing (MH) at ESETH is a qualification registered with the RNCP at Level 6. Over three years, it trains professionals specialising in market strategy, communication and the marketing of services related to hospitality, travel and leisure.

This programme is perfectly suited to the needs of professionals in accommodation establishments, who are seeking creative, passionate, curious and motivated collaborators.

The ESETH Bachelor in MHT enables you to become highly operational from your first professional experience or to continue your studies in a Bac+4/5 cycle. Courses, conferences, masterclasses and business games are delivered by professionals who are experts in their respective fields.

You will also benefit from connections with our network of premium partner companies to undertake your work-study placement.

Further Studies

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Skill block

Students entering the first year of the Master’s programme are required to validate all skills blocks

Référent handicap

Pour toute situation de handicap veuillez contacter le référent handicap :

Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com

This programme does not offer any equivalences or transfer pathways

Programme objectives

The Bachelor in Hotel and Tourism Marketing (MHT) at ESETH is a state-recognised qualification at Level 6 that aims to achieve the following objectives:

Develop the ability to conduct in-depth studies to segment markets, define brand positioning, and manage brand identity
Master the levers specific to the services sector: Product, Price, Place (Distribution), Promotion, People (staff and service), Process, and Physical Evidence (environment, design)
Design and promote not only services but also memorable customer experiences, from booking to post-stay follow-up
Master natural (SEO) and paid (SEA) search engine optimisation tools to ensure visibility of offers online
Manage digital distribution channels and use data to optimise pricing and inventory (Revenue Management) to maximise revenue
Develop engaging content strategies (Community Management) and actively monitor the establishment’s e-reputation
Be able to sell complex services (seminars, packages, events) and negotiate B2B contracts

Prerequisites

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Hotel and Tourism Marketing at ESETH is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Duration

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Funding

The work-study contract: the company covers the tuition fees on behalf of the student.
The Individual Training Leave (CIF).
Individual Training Support (AIF), if you are a job seeker.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in several instalments.

Career Opportunities

Project Officer
Hotel Marketing Manager
Junior / Assistant Revenue Manager
Communications Officer
Public Relations Officer
Hotel Sales Executive (Groups and Corporate)
Marketing Product Manager
E-Commerce Manager (Tourism)
Social Media Manager
Digital Partnerships Manager
Tourism Web Marketer
Tourism Promotion Officer
Junior Consultant in Tourism Marketing

Programme

1ST AND 2ND YEAR

The MHT programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Collaborative Tools Management
Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Marketing and External Communication
Negotiation Techniques
Business English
Intercultural and Inclusive Management
Business Data Management
Accounting Processes
Fundamentals of Tourism
Hospitality Management

3RD YEAR

The MHT programme in the specialisation year is organised into two (2) blocks:

BLOCK 1: SPECIALISATION SUBJECTS

Semester 1:

Project Management
Quality Processes in Hospitality Establishments
Market Monitoring and Analysis
Communication and Destination Promotion Techniques
Strategic Marketing
Tourism Commercial Strategies and Performance

Semester 2:

Commercial Law
Digital Marketing
Branding of Hotel and Tourism Products
Emergency and Crisis Management
Revenue Management
Eco-Responsible Practices Applied to Tourism

BLOCK 2: NATIONAL CERTIFIER EXAM LEVEL 6

Internship (Compulsory)
National Certification Exam

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/