Bachelor’s Degree in Tourism Product Marketing

Mise à jour le 01/07/2024

École Supérieure des Établissements Touristiques et Hôtellerie

Presentation

The Bachelor in Tourism Product Marketing (CP) at ESETH is a qualification registered with the RNCP at Level 6. Over three years, it trains versatile professionals capable of mastering both commercial management techniques and the specificities of the tourism sector.

This programme is perfectly suited to the needs of professionals in tourism or accommodation establishments, who are seeking creative, passionate, curious and motivated collaborators.

The ESETH Bachelor in CP enables you to become highly operational from your first professional experience or to continue your studies in a Bac+4/5 cycle. Courses, conferences, masterclasses and business games are delivered by professionals who are experts in their respective fields.

You will also benefit from connections with our network of premium partner companies to undertake your work-study placement.

Further Studies

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Skill block

Students entering the first year of the Master’s programme are required to validate all skills blocks

Référent handicap

Pour toute situation de handicap veuillez contacter le référent handicap :

Référent handicap : Stéphane NOAH
Téléphone : 06 61 40 03 53
Mail : Stephanenoah2019@gmail.com

This programme does not offer any equivalences or transfer pathways

Programme objectives

The Bachelor in Tourism Product Marketing (CP) at ESETH is a state-recognised qualification at Level 6 that aims to achieve the following objectives:

Develop the ability to identify customer needs, manage client databases, and build loyalty in a highly competitive environment
Master the sales cycles specific to services (intangibles) and be able to negotiate contracts with suppliers (hotels, transport providers, receptive agencies)
Understand the different distribution channels (physical agencies, tour operators, online booking platforms – OTAs) and master the tools and strategies of e-tourism
Define and strengthen the brand image of a destination, agency or tourism product
Master online marketing (SEO, SEA, content management, email marketing), essential for attracting clients and managing online reputation
Understand how to design and communicate the customer experience (before, during and after travel) to create strong perceived value
Understand the challenges of sustainable development and be able to design responsible tourism offerings that meet the growing demand for ethical tourism that respects the environment and local communities

Prerequisites

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Tourism Product Marketing at ESETH is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Duration

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Funding

The work-study contract: the company covers the tuition fees on behalf of the student.
The Individual Training Leave (CIF).
Individual Training Support (AIF), if you are a job seeker.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in several instalments.

Career Opportunities

Project Officer
Travel Agent
Tour Package Designer
Travel Designer / Itinerary Planner
Inside Sales Executive
Field Sales Executive
Receptive Agent
Local Representative
Hotel Sales Manager
Yield Manager
Revenue Manager (Assistant)
Assistant Accommodation Manager
E-Tourism Product Manager
Tourism Web Marketer
Tourism Promotion Officer
Event Project Manager
Sustainable Tourism Project Officer

Programme

The CP programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Collaborative Tools Management
Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Fundamentals of Tourism
Corporate Commercial Strategies
Business Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Internship (Optional)

3RD YEAR

The CP programme in the specialisation year is organised into two (2) blocks:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

Distribution Strategy and Retail Management
Merchandising and Customer Experience Design
Strategic Marketing and Brand Management
Stock and Inventory Management

Semester 2:

Labour Law and Ethics
Marketing & Webmarketing Strategy
Commercial Operations Management
Supply Chain and Logistics
Internship (Compulsory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of Competency Blocks:

Block 1: Coordinate and Improve the Commercial Activity of the Retail Establishment
Block 2: Contribute to the Strategic Directions of the Brand and Optimise the Economic Performance of the Retail Establishment
Block 3: Manage the Employees of the Retail Establishment

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/