Master’s Degree in Business Engineering (IA)
Mise à jour le 01/07/2024
- home
- OUR training courses
Higher School of Tourism and Hospitality Establishments
Presentation
The ESETH Master’s in Business Engineering (BE) is a Level 7 qualification listed on the RNCP, designed to train professionals over two years to manage the full sales cycle of complex solutions (high-value B2B products or services, often technological or industrial).
This programme is ideally suited to the needs of Managers committed to commercial performance, seeking creative, passionate, curious, and motivated collaborators.
The ESETH Master’s in BE enables students to be highly operational from their first professional experience. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Further Studies
This Master’s programme has a professional focus and therefore leads directly to employment.
Skill block
Students entering the first year are required to validate all competency blocks.
Référent handicap
Pour toute situation de handicap veuillez contacter le référent handicap :
- Référent handicap : Stéphane NOAH
- Téléphone : 06 61 40 03 53
- Mail : Stephanenoah2019@gmail.com
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The ESETH Master’s in Business Engineering (BE) is a state-recognised Level 7 qualification aimed at achieving the following objectives:
- Design customised technical-commercial proposals, taking into account technical constraints, budgets, and client objectives
- Define and implement a market penetration or portfolio development strategy aligned with the company’s overall goals
- Manage the entire sales process, from prospecting to closing, in a B2B environment involving multiple stakeholders and decision-makers
- Develop advanced negotiation skills to defend the value of the offer with executive management and strategic buyers
- Coordinate internal resources to ensure the feasibility and delivery of the sold project
- Serve as a key interface between the client and R&D/Production teams, ensuring that the proposed solution is technically viable
- Utilise Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools for commercial purposes and reporting
- Conduct thorough competitive and technological monitoring to identify new growth and innovation opportunities
Prerequisites
ENTRY REQUIREMENT LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The ESETH Master’s in Business Engineering (BE) is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification, and for entry into the 2nd year of the Master’s programme, to candidates who have validated a Master’s Year 1 or obtained an exemption from the certifying body.
Admission is based on application review and, where applicable, an interview.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Funding
- The work-study contract: the company covers the tuition fees on behalf of the student.
- The Individual Training Leave (CIF).
- Individual Training Support (AIF), if you are a job seeker.
- Personal funding through a student job or a bank loan.
- You have the option to pay your tuition fees in several instalments.
Career Opportunities
- Business Engineer
- Sales Engineer
- Business Developer
- Business Officer
- Technical Sales Engineer
- Key Account Manager (KAM)
- Sales Manager
- Commercial Director
- Project Officer
- Business Development Consultant
Programme
1ST YEAR
The first year of the BE programme, focused on acquiring managerial skills, is structured as follows:
Semester 1:
- Business Strategy
- Human Resource Management and Organisational Behaviour
- Project and Innovation Management
- Managerial Geopolitics
- Corporate Finance and Treasury Management
- English
- Business Challenges in a Globalised Economy
- Business Law
Semester 2:
- Innovation & Business Model
- Management of Collaborative Tools
- Globalisation and International Economics
- Environmental Management and Eco-Responsible Strategies
- Corporate Sales Strategies
- Basic Management Control
- Competitive Intelligence and Strategic Monitoring
- Influence and Lobbying Strategies
- Business Game
- Internship (Optional)
2ND YEAR
The second year of the BE programme, focused on specialisation, is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
- Negotiation Techniques and Customer Experience
- Intercultural and Inclusive Management
- International Economics
- International Management and Trade
Semester 2:
- Labour Law
- Client Needs Analysis and Reformulation
- Commercial Operations Management
- Leadership and Team Management
- Business Game
- Internship (Compulsory)
- Preparation of the Professional Dissertation
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Create and develop a digital entrepreneurship project with the support of AI
- Block 2: Design a digital project using a UX Design approach adapted to AI
- Block 3: Manage a digital project using agile methodology, developing its functional specifications and technical requirements
- Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
- Block 5: Conduct studies and draft reports in competitive intelligence and corporate strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/
