Master’s Degree in Hotel Establishment Management
Mise à jour le 01/07/2024
- home
- OUR training courses
Higher School of Tourism and Hospitality Establishments
Presentation
The International Marketing (MI) Master’s programme at ESETH is a diploma registered with the RNCP, Level 7, which trains experts over two years to develop, implement, and manage marketing and commercial strategies for brands, hotels, chains, or restaurant concepts on a global scale.
This programme perfectly meets the needs of managers responsible for international marketing strategy, who are looking for creative, passionate, curious, and motivated collaborators.
The MI Master’s at ESETH enables students to be highly operational from their first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.
Connections with our network of high-end partner companies are provided to facilitate internships or work-study opportunities.
Further Studies
This Master’s programme has a professional focus and therefore leads directly to employment.
Skill block
Students entering the first year are required to validate all competency blocks.
Référent handicap
Pour toute situation de handicap veuillez contacter le référent handicap :
- Référent handicap : Stéphane NOAH
- Téléphone : 06 61 40 03 53
- Mail : Stephanenoah2019@gmail.com
This programme does not offer any equivalences or transfer pathways.
Programme objectives
The International Marketing (MI) Master’s at ESETH is a State-recognised Level 7 diploma designed to achieve the following objectives:
- Master international market research methodologies to identify consumer trends, brand development opportunities, and success factors across different geographic regions.
- Design and manage the brand identity, positioning, and image of hotel chains or restaurant concepts to ensure successful entry into new foreign markets.
- Acquire commercial negotiation techniques with global partners and develop effective distribution networks.
- Master all digital marketing levers to generate traffic and direct bookings.
- Implement proactive strategies for managing customer reviews, community management, and influencer marketing to protect and enhance brand image internationally.
- Utilise Big Data and advanced analytical tools to forecast demand, set dynamic pricing, and make data-driven decisions to maximise revenue and profitability.
- Establish key performance indicators to evaluate the effectiveness of marketing campaigns and various sales channels.
Prerequisites
ENTRY REQUIREMENT LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The International Marketing (MI) Master’s at ESETH is open to holders of a Licence/Bachelor’s degree or any other Level 6 qualification, and for entry into the 2nd year of the Master’s programme, to candidates who have validated a Master’s Year 1 or obtained an exemption from the certifying body.
Admission is based on application review and, where applicable, an interview.
Duration
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Funding
- The work-study contract: the company covers the tuition fees on behalf of the student.
- The Individual Training Leave (CIF).
- Individual Training Support (AIF), if you are a job seeker.
- Personal funding through a student job or a bank loan.
- You have the option to pay your tuition fees in several instalments.
Career Opportunities
- Project Officer
- Hotel or Resort Director
- Regional Director / International Development Manager
- Travel Agency or Distribution Network Director
- Senior Revenue Manager or Yield Manager
- Tourism and Hospitality Consultant
- Territorial Development Project Officer
- MICE Project Manager (Meetings, Incentives, Conventions, Events)
- Specialist Auditor / Management Controller
- E-Tourism and Innovation Project Manager
- International Digital Marketing Manager
Programme
1ST YEAR
The MI programme in the first year, aimed at developing managerial skills, is structured as follows:
Semester 1:
- Business Strategy
- Human Resource Management and Organisational Behaviour
- Project and Innovation Management
- Managerial Geopolitics
- Corporate Finance and Accounting Processes
- English
- Business Challenges in a Globalised Economy
- Business Law
Semester 2:
- Business Model & Business Plan
- Innovation Marketing
- Business Data Management
- Negotiation Techniques and Customer Experience
- Introduction to Marketing and Communication
- Fundamentals of Tourism
- Prospecting and Development of Commercial Partnerships
- Influence and Lobbying Strategies
- Business Game
- Internship (Optional)
2ND YEAR
The MI programme in the second year, specialising in international marketing, is organised into two (2) modules:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
- E-commerce and Customer Relationship Management
- Digital Communication Strategy
- Data Marketing and Analytics
- Online Advertising and Networks
Semester 2:
- Employment Law and Ethical Constraints
- Investigation and Reformulation of Client Needs
- Commercial Operations Management
- Strategic Marketing and Product Placement at an International Level
- Internship (Compulsory)
- Business Game
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Create and develop a digital entrepreneurship project using AI
- Block 2: Design a digital project following a UX Design approach adapted to AI
- Block 3: Manage a digital project using agile methodology, developing functional specifications and technical requirements
- Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project using AI
- Block 5: Conduct studies and prepare reports in business intelligence and corporate strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : https://eseth-bs.fr/tarifs-et-financements/
